finally... i guess that it is really going to happen... or it's supposed to happen on saturday i believe. "CRAZY LIFE" will set in super target... granted... it's not a huge amount of stuff.. but still: SO FUN! when i first wanted to start my own thing... i wanted the company to be called "crazy life"... cause, well... it is! when we decided to do the name brand thing (which i was reluctant about) i decided that i still wanted to use it for something. when i got the chance to show something to target, i knew that would be perfect. i had to create a specific sub-brand for target--it had to be exclusive and different. (i love how the packaging turned out... it's pink and brown) i did it hoping that if people who didn't really scrap, and didn't go to scrapbook stores, would learn about me...and want to look for more elsewhere. i had to show this stuff to target before we even launched at CHA winter. i was so excited when they decided to place it. it's only avail. at super targets. i am not exactly sure how many that is... the closest one to me is like 20 miles away. a far cry from MY target only 4 miles away.
anyway...
there is paper, tape, chipboard themes, scrapbook scenery, chipboard alphabet, photo corners, frame kits and PLASTIC ALPHABET...! the first ones that i have used. (love them- long awaited...)
the papers are 9x9 and 12x12... a boyish look and a basic family look... anyway, i haven't been able to talk about this until now... so i am excited. and i did some pages the other night-just playing! i want this stuff to make it really EASY to scrapbook... maybe even get some new people into scrapbooking!
i was the most excited because all the chipboard is SELF-ADHESIVE! dang i like that! anyway... it's a crazy life.. that is for sure!
Eeeeeeek! I can't wait! I seem to be one step behind everybody else on the Heidi Swapp line. Sold out, sold out, sold out! Is there one place that carries everything? That would be my dream online shopping experience! Can't wait to show my support of the new line. Target Rocks!
Posted by: Cari | August 25, 2005 at 06:07 AM
OH HOW EXCITING. DOING THE HAPPY DANCE NOW. i live at target, and here in Houston, there are not any scrap stores close to me. There was one but they closed their doors this summer. This makes my day. I am not a person who scraps all the time, just got into it recently. But because of you, ali e., tara w., donna d. and cathy z. i have been so inspired. and saw that scrapbooking is a "cool thing." its so much more than putting a sticker next to a picture - its complete art. Heidi know that you have a girl here in Houston, Texas that continues to pray for you and your family.
Posted by: candace swails | August 25, 2005 at 06:35 AM
How exciting!!! Are there Super Targets in Arizona and if so I need to know :) Can't wait to see it!
Posted by: Melissa | August 25, 2005 at 06:35 AM
So dang excited - how cute is all this stuff!! Ahhhh! Now I'm dying cause St. George doesn't have a Super Target! Freak!! Better run to Las Vegas next week! So happy for you Heidi! Congrats girl!
Posted by: Robyn | August 25, 2005 at 07:10 AM
Oh cool! Since your album track, I have become addicted to chipboard! It is the coolest thing ever! I have a Super Target exactly 1 mile away... I'll have to check is out this weekend! Woo Hoo! Congrats Heidi!
Posted by: ali | August 25, 2005 at 08:04 AM
LOVE those layouts!!
Posted by: Maria | August 25, 2005 at 08:35 AM
I hear it's already hit some Targets . . . so some are setting out already. Was planning on going today and seeing if it had hit the one that's within a mile of my house. I'm there at least 3-4 times a week (it's my grocery store). I can't wait to see it!
Posted by: Heather | August 25, 2005 at 09:07 AM
off to super target i go...they better not be sold out!!
Posted by: desiree | August 25, 2005 at 09:18 AM
Thanks so much for posting this info. I was in SuperTarget just this morning and abandoned my husband at the checkout to see if they had your stuff in yet. Unfortunately they didn't but luckily SuperT is only 15 minutes away--there will be a return trip this weekend! Thanks too for posting the lo's--great ideas.
Posted by: Jen | August 25, 2005 at 09:23 AM
ACK!! We don't have Target in Alaska!! Dang it. Congrats on the launch...I'll be shopping vicariously through all you lucky girls who can. :) mB
Posted by: michelle baker | August 25, 2005 at 09:51 AM
CONGRATS!! This is sooo cool and I am going to have to search for a Super Target nearby!!
Posted by: Miki | August 25, 2005 at 09:55 AM
I am dissappointed because I don't have a Super Tar-jay anywhere near me!! GRRR... I was excited to see the Orange stuff, acutally (even though I'm a PINK fanatic!). Hopefully Tar-jay will see how well your line will sell and decide to carry this great stuff at all stores! (We can only hope AND pray, right?) lol..
DYING TO GET MY HANDS ON THIS STUFF!!
Posted by: Ksea | August 25, 2005 at 10:03 AM
who-hoo! I just discovered you have a BLOG! NOW to read the exciting news that you are hitting Target! I'm super excited!!! GO Heidi GO!
Posted by: Carrie | August 25, 2005 at 10:12 AM
Ya, I finally found your blog and love reading it already! :)
I love Target!!! Yay, I will be heading there to pick up some of your goodies there too! Love those LO's too...you are so inspiring! :) :) :)
Posted by: Kimberly | August 25, 2005 at 10:13 AM
Very exciting Heidi! Your layouts are wonderful and the new products look great. Look forwarding to getting them!!
Posted by: Sarah | August 25, 2005 at 11:11 AM
How exciting! I can't wait to see the new stuff in our Target!!! :)
Posted by: Linda A (elendae) | August 25, 2005 at 11:35 AM
how exciting....can't wait to see it.
Posted by: joy madison | August 25, 2005 at 11:43 AM
Kewlio for you, HS!! Can you talk them into Target.com?? I don't have a car!! :( Congratulations, Heidi!! The world awaits!
Posted by: kajira | August 25, 2005 at 12:34 PM
How exciting - I better find someone to but some and send it to me - there's no Super Target here!
Posted by: Katie | August 25, 2005 at 01:10 PM
YEAH!!! love it!!! can't wait to get my hands on some....
by the way, is any of your stuff available online??? Through whom???????
Leah
Posted by: Leah | August 25, 2005 at 02:10 PM
WAY COOL Girlie....
Is that Newport beach pictures??
Cute kids.
Helle
Posted by: Helle Greer (pink latte) | August 25, 2005 at 02:23 PM
I will be there bright and early on Saturday. Hopefully mine will have them. I can't wait. There is no place up here that has your stuff, this is just way cool!
Posted by: marlo | August 25, 2005 at 02:45 PM
It's in my Indianapolis, IN Super T already. Love, love, love it! Must have it all--esp. the ORANGE chipboard letters.
Posted by: Beth | August 25, 2005 at 04:41 PM
yeah, YEah!! Can't wait to find it in Texas SuperT's store....Congrats Heidi!!! A :)
Posted by: annaEdavison | August 25, 2005 at 04:49 PM
Saw your stuff in my Target last night!! Very exciting. It's not a Super Target either. Anyway, congrats! I hope it sells really well and they're able to carry more awesome stuff!
Posted by: Rosy | August 25, 2005 at 05:11 PM