finally... i guess that it is really going to happen... or it's supposed to happen on saturday i believe. "CRAZY LIFE" will set in super target... granted... it's not a huge amount of stuff.. but still: SO FUN! when i first wanted to start my own thing... i wanted the company to be called "crazy life"... cause, well... it is! when we decided to do the name brand thing (which i was reluctant about) i decided that i still wanted to use it for something. when i got the chance to show something to target, i knew that would be perfect. i had to create a specific sub-brand for target--it had to be exclusive and different. (i love how the packaging turned out... it's pink and brown) i did it hoping that if people who didn't really scrap, and didn't go to scrapbook stores, would learn about me...and want to look for more elsewhere. i had to show this stuff to target before we even launched at CHA winter. i was so excited when they decided to place it. it's only avail. at super targets. i am not exactly sure how many that is... the closest one to me is like 20 miles away. a far cry from MY target only 4 miles away.
anyway...
there is paper, tape, chipboard themes, scrapbook scenery, chipboard alphabet, photo corners, frame kits and PLASTIC ALPHABET...! the first ones that i have used. (love them- long awaited...)
the papers are 9x9 and 12x12... a boyish look and a basic family look... anyway, i haven't been able to talk about this until now... so i am excited. and i did some pages the other night-just playing! i want this stuff to make it really EASY to scrapbook... maybe even get some new people into scrapbooking!
i was the most excited because all the chipboard is SELF-ADHESIVE! dang i like that! anyway... it's a crazy life.. that is for sure!
Off to SuperTarget & a little Heidi Swapp and a venti chai latte. I'd call that a date w/ myself! CAN'T WAIT!
Posted by: Cami | August 25, 2005 at 06:29 PM
Tomorrow is payday....and I am hitting Target for sure!!
Posted by: Peggy | August 25, 2005 at 06:43 PM
For all you Texas gals, the Super Target in Plano does not have the new "stuff" yet. I tried to force information from the guy that was stocking the scrapbook isle. He just looked at me and wanted to know what a Heidi Swapp was. My mom and I just died laughing. But we will be back Saturday morning.
Posted by: Mallory | August 25, 2005 at 07:30 PM
There are no super Targets within 200 miles of me (just did a search, WAAAA!) but I'm super excited for you Heidi. Here's to all the new scrappers out there who will discover you!!
Posted by: Kathleen Summers | August 25, 2005 at 09:17 PM
Hmmm..I don't think the Targets closest to me are Super Targets. Gonna have to check, though! Cool stuff! Love the layouts!
Posted by: Becky T. | August 25, 2005 at 11:03 PM
Congrats, Heidi! Way to go. Some of my fav people today have big announcements (Tara too).
U still coming to South Africa? Have an absolute ball! And bring some books with you, please!
Kerry
Posted by: Kerry | August 26, 2005 at 01:16 AM
Texas girls...Target in Plano on Spring Creek Pkwy/75 does have it, I GOT SOME YESTERDAY AT LUNCH!
I LOVE the HOT ORANGE color chip board, AWESOME and the plastic letters are a MUST HAVE!
Posted by: Linda | August 26, 2005 at 05:26 AM
Big Congrat's Heidi! I am so excited to see your new line at Target... I am headed there today to see if I can pick it up! Love how the chipboard is self-adhesive and some boy colors. You rock! Love your stuff- keep it comin'! :)
Posted by: Terri Bradford | August 26, 2005 at 08:15 AM
WOW! Super Target just got cooler!! Love your products, they ROCK!
Posted by: Sue Oren | August 26, 2005 at 08:56 AM
Can't wait to get me some... :)
Posted by: Lynda | August 26, 2005 at 08:56 AM
WHAA! There's no super Targets by me, just one that has a small food section of, like, ten isles (maybe). Will it be on Target's website too?!? They look great!!
Posted by: Nicolette | August 26, 2005 at 09:09 AM
I want to TOUCH this line!!! (in my loudest whiney voice!!!!!).
I think we were the last place in America to get a Target.....never mind a SUPER TARGET. We don't even have SUPER WALMARTS!!!!
Oh how I want some of this stuff!!!
On another note: Thank you so much for the inpiration that you bring to this industry. I have been an admirer of your work for the past 7 years. You always, always inspirte me
Posted by: Michelle | August 26, 2005 at 09:27 AM
well now i have to hunt down a super target! i know there isn't one within about 50 miles from at least. sounds great, heidi!!!
Posted by: susie | August 26, 2005 at 10:12 AM
Only SuperTarget? Ack! Our Target is just the regular old one, BUT....the original Target, near my hometown, has been knocked down for a Super, so there's hope!
It'll be fun to see the reaction this line gets from the "non-hardcore" people! Good luck with it.
Posted by: Gwyn | August 26, 2005 at 11:02 AM
OMG, you go Girl! You rock Heidi. But alas, there are no Super Targets here. SIGH!
Posted by: Linda | August 26, 2005 at 11:59 AM
Ohhh', I am too excited! I have one close by and I will be first in line. I LOVE your products. Your layouts rock...as always! Thanks for the info.
Kim
Posted by: Kim Hughes | August 26, 2005 at 12:58 PM
awww man... we have targets but no super targets within hours of here...:( Oh well. figures.....
Posted by: Ronni Jean | August 26, 2005 at 01:57 PM
Bummer, no Super Target around me and I love your stuff. Good luck!! Hope it's all great sellers for you.
Posted by: Stephanie | August 26, 2005 at 02:57 PM
hee hee! i saw your stuff in the big room at Target headquarters where they "set" everything up. I was on a tour, and when I looked down into this box of Heidi Swapp goodies, I about wet my pants. It was during CKU Minneapolis that I saw it. Can't wait to get my butt to a Super Target and BUY the stuff. Heidi, you rock!
Posted by: Beth Z | August 26, 2005 at 02:57 PM
That is so awesome!! Where *is* a Super Target around here? I gotta find one darnit. Not sure if the one over here is a Super or not. Hmmmmmmmmm.
Posted by: Erin | August 26, 2005 at 05:46 PM
Oh how I wish we had Targets in Canada!! Sounds so awesome Heidi! If it has your name on it - I have to have it! Might just have to recruit some American friends to pick some up for me!! Congratulations!
Posted by: Ki K | August 26, 2005 at 07:04 PM
I am so excited. I just wanted to share with everyone that I don't have a supper Target and we do have scrapbook stuff which I just love when you just need to pick up a quick embellishment or adhesive.
Yea!
Posted by: Lauren17 | August 26, 2005 at 07:41 PM
Heidi,
I just want to say I LOVE your stuff! I went to Target tonight to get a baby gift and browsed the scrapbook isle. WOW, I bought one of each of everything there. I can't wait to scrap something with it. Thanks for being so creative.
Sandra
Posted by: Sandra | August 26, 2005 at 08:22 PM
Stalking...stalking...stalking! I cannot wait for these - our Super Target is in the completion stages as I type! Just another reason to be camping on their doorstep! Thanks Heidi!
Posted by: Jen Blackwell | August 26, 2005 at 10:50 PM
I just bought every single piece at my local Target, it's not a Super Target but bigger than most in the area. Awesome awesome stuff!!! Those in the Portland Oregon area I found it at the Sherwood store on Tualatin-Sherwood road!
Keep the great stuff coming Heidi!
Posted by: Claudine | August 27, 2005 at 10:51 AM